To become a success in high tech Silicon Valley, Alan Aerts used low tech skills and hard work. He carried boxes of produce for a grocery store and sold bread to restaurants while launching a vending machine business that sells soft drinks and snack foods to workaholic computer engineers.
In 190, on his route as a bread salesman for a bakery, Aerts ran into the owner of a Pac Man game control panel who was servicing his equipment at a restaurant in Oakland, California. Aerts, who always wore a shirt and tie on sales calls, was impressed by the other fellow’s jeans and T shirt and resolved to branch out on his own.
But capitalism requires capital, and Aerts had little money to spare. Living paycheck to paycheck with his wife and newborn son, he worked days at the bakery and nights at a grocery store to pay the mortgage. During downtime between jobs, he developed his business strategy. ”I’m sure I did every wrong thing you can possibly do,” says Aerts. “But I knew that with enough hard work, it would all make sense.”
To get his business off the ground, he relied on a second mortgage and credit cards, sometimes paying rates as high as 19%, to buy video game and vending machines. After purchasing several machines at retail price, he realized he could buy them directly from the manufacturers for less. And he learned that vending machines were more profitable than video games, which needed to be replaced frequently to keep up with the fickle tastes of gamers. Aerts used the contacts he made through his bakery job to prospect for new business. To hedge his bets, he put in ten years at the grocery store to earn a modest pension.
Today, Aerts’s company, Custom Vending Systems, is the largest privately owned vendor in the region. He says business is booming as the Valley’s economy blossoms after its 2000 bust. In 2005, Aerts and his wife donated $ 2.5 million to fund scholarships at the local community college. He’s still busy around the clock, but now he dedicates evenings and weekends to charity work and local politics instead of a second job.
1. Alan Aerts achieved success in Silicon Valley mainly by ________ .
A. starting a vending machine business
B. the traditional approach and hard work
C. selling soft drinks and snack foods
D. selling game control panels
2. What is the possible reason for Mr. Aerts decision to branch out his own business________ .
A. He and his wife had been living a paycheck to paycheck life.
B. He wants to offer his son a better life when he grows up.
C. He wants to achieve financial freedom for his family.
D. He was sure that it was the right time to start his own business.
3. “Capitalism requires capital” (Line 1, Para.3) can be interpreted as________.
A. capitalism is involved around capital
B. capital is essential for starting business
C. capitalism is a word derived from capital
D. capitalism needs the support of capital
4. By saying that “it would all make sense with enough hard work”, Mr. Aerts means________ .
A. it is important to understand the meaning of hard work
B. you will be rewarded if you work enough hard
C. you will understand hard work if you work hard enough
D. it is meaningless to exert hard efforts into your business
1.【答案精解】B 推理题。可利用success—词定位到文章首句，为文章主题句。该句意为“在高科技的硅谷，Alan ferts利用简单技术和辛勤工作获取了成功”，选项B“传统方法和努力工作”与此意同义替换，故B为正确选项。
2.【答案精解】C 細节题。branch out his own 定位于第二段 Aerts，who always wore a shirt and tie on sales calls, was impressed by the other fellow’s jeans and T-shirt 和第三段，得出 Aerts 想要改变的现状，摆脱经济困境，故选择C。
3.【答案精解】B 语义题。根据文中第三段首句中Aerts had little money to spaxe.的，可判断Capitalism requires capital 中的 capital 等同于 money，意为资本，答案为 B。
4.【答案精解】B 语义题。make sense意为“使…有意义”，答案为B。